
Our Story
East Malaysia's first and only licensed financial advisory firm, dedicated to providing unbiased, client-first advice.
WHO WE ARE
We serve with a strong Purpose.
Still Waters™ Fiduciaries Sdn. Bhd. (SWF), formerly known as J5, began in 2014 as an insurance agency. Since 2021, SWF has been a Financial Adviser (FA) licensed and approved by Bank Negara Malaysia (BNM) under the FSA 2013. We were the first such firm in East Malaysia, and we're still the only one.
We specialise in providing life and general insurance services to clients throughout East Malaysia, primarily in Kuching, Sibu, and Kota Kinabalu. Our clients range from individuals, corporates to government bodies.
Our services range from off-the-shelf products to solutions tailor-made for each client. We even source cover from offshore insurers when an industry has special needs.
Licensed & Independent
We are regulated by Bank Negara Malaysia and operate with full transparency, ensuring your interests always come first.
Find us in Bank Negara Malaysia's list of approved financial advisers →Providence of Holistic Financial Advice for your Current Protection and Future Expectation.
A community built on an ever-growing Financial Forest where every individual is Shielded and Cared for.
OUR IMPACT IN NUMBERS
Years of Experience
Satisfied Clients
Life Insurers
General Insurers
OUR CORE VALUES
Guided by GRACE in everything we do
We believe Financial Literacy leads to a Balanced Life. That belief brings together like-minded people and companies who share our vision.
We strongly believe in innovation and challenging the status quo in order to live up to our values and beliefs. We work closely with individuals, companies or even government who embrace innovation and change heading to bring our economy to the next level.
Since the commencement of an unprecedented pandemic, our vision has emerged to be more palpable than just a short-sighted vision.
MEET OUR TEAM
The dedicated professionals behind Still Waters Fiduciaries, committed to your financial success.



ABOUT THE LOGO

The “Sun”
Towering over the Forests, the Sun represents our Vision. It illuminates our Mission, fuels our motto, and heightens our belief.
The “Water”
One of the most plentiful and essential of compounds, Water is life. As simple as it may sound, Water equates to growth, nourishment, and restoration. Without it, life cannot sustain.
The “Forest”
The Forests, on the other hand, help maintain the high quality of Water and influence the volume of available Water. We aim to be the Water that nurtures our community, our Forests, so that together we grow as one community and bless every life within and beyond.
The colour “Blue”
Boldness and confidence. Having the boldness to impact the community and confidence in your finances.
OUR HISTORY
Still Waters Fiduciaries (SWF), previously known as J5, rebranded after getting its FA licence from BNM. Our position changed with it. We used to represent insurance companies and market their products. Now we represent our clients as a fiduciary and find the insurance that best fits their needs.
At SWF, we have the expertise to tailor-make insurance products to fit certain clients or industries requirements. Besides, we have been actively working closely with insurers to come up with innovative products to help with the Malaysian economy especially after the pandemic.
OUR JOURNEY
Insurance Agency
J5 started as an insurance agency with Prudential, focused on life insurance.
General Insurance
Acquired a general insurance agency licence and began to cover individuals and businesses.
Travel Industry
Designed TOTAL (Tour Operator, Tour Agency Liability), the first such policy in East Malaysia, followed by inbound travel personal accident cover.
First COVID Insurance
Designed the first COVID insurance in Malaysia and obtained our Financial Adviser licence from Bank Negara Malaysia.
Financial Adviser
Began operating as a Financial Adviser and rebranded from J5 to Still Waters Fiduciaries.
Employee Benefits
Launched employee benefits solutions and Collective Fire Insurance, which combined scattered fire policies and saved many clients more than 30% of their premium.
500+ Clients
Passed the milestone of 500 clients.
Trusted Partners
Working with 8 life and 17 general insurance companies, serving more than 700 clients.
WHY CHOOSE STILL WATERS?
Independent & Unbiased
We're not tied to any single insurer. Our recommendations are based solely on what's best for you.
Licensed Experts
Our team consists of licensed Financial Adviser Representatives with extensive industry experience.
Client-First Approach
Your goals, needs, and circumstances drive every recommendation we make.
Holistic Solutions
From individual to corporate needs, we provide comprehensive coverage across all aspects of financial protection.
Claims Support
We stand by you during claims, advocating on your behalf to ensure fair treatment.
Local Expertise
Based in Kuching, we understand the unique needs of East Malaysian communities.
Ready to Secure Your Future?
Let our team of licensed financial advisers help you make informed decisions.
Get In Touch